FIRM OVER FORTY
Rewrite the Rules of Aging
Flip the script on aging—Step into your next chapter firmer, stronger, more confident, and glowing like never before.
FIRM OVER FORTY
Rewrite the Rules of Aging
Flip the script on aging—Step into your next chapter firmer, stronger, more confident, and glowing like never before.
Fierce at 40! Fit at 50! Sexy at 60! Strong at 70!
Fierce at 40!
Fit at 50!
Sexy at 60!
Strong at 70!
Let’s kick things off by
talking about YOU.
Cuz, YES, I've got decades of expertise and proven strategies to share with you about transforming health after 40...
But, the fact is we are both here for one thing and one thing only:
YOUR TRANSFORMATION.
And I wouldn't have it any other way.
First things first, I'm really happy you found your way here.
The fact that you did tells me that you are serious about reclaiming your strength, energy, and confidence.
Yaaaas!
You're not here to just survive another decade.
You're here to THRIVE.
To prove that aging is not about slowing down but about breaking through.
To show the world that 40, 50, and beyond is when you become the most powerful version of yourself.
This isn't about another diet.
This isn't about another workout plan.
This is about a complete life redesign where YOU are the priority.
Where your body becomes your most powerful ally.
Where "getting older" means getting stronger, more confident, and less breakable.
But let’s be honest——trying to figure it all out hasn’t been easy.
Maybe you feel like you’ve tried everything but still aren’t seeing the results you want!?!
You’re not alone.
Cuz, YES, I've got decades of expertise and proven strategies to share with you about transforming health after 40...
But, the fact is we are both here for one thing and one thing only:
YOUR TRANSFORMATION.
And I wouldn't have it any other way.
First things first, I'm really happy you found your way here.
The fact that you did tells me that you are serious about reclaiming your strength, energy, and confidence.
Yaaaas!
You're not here to just survive another decade.
You're here to THRIVE.
To prove that aging is not about slowing down but about breaking through.
To show the world that 40, 50, and beyond is when you become the most powerful version of yourself.
This isn't about another diet.
This isn't about another workout plan.
This is about a complete life redesign where YOU are the priority.
Where your body becomes your most powerful ally.
Where "getting older" means getting stronger, more confident, and less breakable.
But let’s be honest——trying to figure it all out hasn’t been easy.
Maybe you feel like you’ve tried everything but still aren’t seeing the results you want!?!
You’re not alone.
So, are you ready to ask yourself some tough questions?
Are these midlife challenges holding you back?
Be honest with yourself.
Check all that apply:
How Many Boxes Did You Check?
Are these midlife challenges holding you back?
Be honest with yourself.
Check all that apply:
How Many Boxes Did You Check?
Here's The Thing:
You Don't Have to Settle for THIS!!
Those checkmarks aren’t failures—they’re signals.
Indicators that your body is asking for
radical ownership of your health
and a tailored approach to reclaim your vitality.
start small. start simple.
Start Here
"Transform your midlife with quick,
actionable tips delivered straight to your inbox."
It's never too late to reset, and it starts with
small steps that make a big difference.
FREE
5 DAYS EMAIL SERIES
Mini Midlife Reset Guide
Aging doesn’t have to mean slowing down—
it can mean becoming the STRONGEST,
the most capable version of yourself.
Hi, I'm Jen,
I’ve spent over 30 years helping thousands of women transform their health and confidence. I’m here to show you that midlife isn’t the end of your strength—it’s the beginning of your power.
With thousands of happy clients and a thriving community of over 30K women, my mission is to help you feel strong, vibrant, unbreakable, at any age.
As I experienced the changes in my own body, I realized how much misinformation and frustration women face during this stage of life.
That’s precisely why I created the Firm Over Forty Method—to give you a personalized roadmap to reclaim your energy, confidence, and vitality.
This isn’t just about looking great; it’s about feeling amazing. Imagine finally wearing the clothes you love, attending special events with excitement instead of dread, and feeling proud when you see yourself in photos.
Whether you’re battling stubborn belly fat, brain fog, or menopause-related challenges, I know because I’ve walked this path with women for over 20 years, guiding them toward a future where they feel stronger, healthier, and more confident than ever before.
Firm Over Forty is a transformation that goes way beyond the scale. It's Stepping confidently into the next 50 years with excitement, not dread.
Hi, I'm Jen,
I’ve spent over 30 years helping thousands of women transform their health and confidence. I’m here to show you that midlife isn’t the end of your strength—it’s the beginning of your power.
With thousands of happy clients and a thriving community of over 30K women, my mission is to help you feel strong, vibrant, unbreakable, at any age.
As I experienced the changes in my own body, I realized how much misinformation and frustration women face during this stage of life.
That’s precisely why I created the Firm Over Forty Method—to give you a personalized roadmap to reclaim your energy, confidence, and vitality.
This isn’t just about looking great; it’s about feeling amazing. Imagine finally wearing the clothes you love, attending special events with excitement instead of dread, and feeling proud when you see yourself in photos.
Whether you’re battling stubborn belly fat, brain fog, or menopause-related challenges, I know because I’ve walked this path with women for over 20 years, guiding them toward a future where they feel stronger, healthier, and more confident than ever before.
Firm Over Forty is a transformation that goes way beyond the scale. It's Stepping confidently into the next 50 years with excitement, not dread.
1000+
HAPPY CLIENTS
30 years
BEAUTY/WELLNESS EXPERIENCE
30K+
SOCIAL MEDIA FOLLOWERS
Recognized by NY Weekly:
One of the Top 25 Women to Watch in 2025!
Read the article HERE
Hey, beautiful women of the 1980s, 70s, 60s, and beyond, can we talk? Really talk—woman to woman, decade to decade!
I see you. You're that incredible woman in her midlife (dare I say, crisis). Maybe you just turned 40, or you're pushing 60, and you've done everything "right" but still feel like something's missing. The quick-fix diets, the endless workouts, and the self-help podcasts have frustrated you more than helped you!
If you find yourself:
…and you feel like you’ve tried everything without seeing results.
You’re not alone, and whether you’re:
The answer isn’t doing more—it’s doing what works for you.
Endless workouts and stricter diets often lead to burnout, not results. What worked when you were younger might now be holding you back. It’s time for an approach that fits your body, energy, and goals—so you can finally see real progress.
This is your ultimate life upgrade.
I'm committed to supporting you through the most critical decades of your life, addressing everything from how you move and fuel your body to how you think, feel, and show up in the world.
Pssst… You'll also learn to keep it simple with “10 with Jen” and the STEP Framework!
You’ll discover how “10 with Jen” takes the overwhelm out of workouts, nutrition, and self-care so you can focus on feeling well, strong, unbreakable, and unstoppable. It’s not just a cute catchphrase—it’s your secret weapon for cutting through the noise and keeping things simple.
The STEP Framework (Strong, Toned, Energized, Prioritize Self):
This science-backed approach integrates fitness, nutrition, mindset, and self-care practices specifically tailored for women over 40. It’s designed to help you look and feel your best as you age—without overwhelming guesswork.
What You’ll Get with the Firm Over Forty "10 with Jen" Method:
Workouts that make you feel strong and, yes, even younger!
Nutrition that energizes you.
Mindset coaching that rewrites old stories.
Skincare that makes you glow.
Habits that transform how you age.
Take the First STEP toward a Better YOU!
Strong: Rebuild your physical power and confidence.
Tone: Reshape your body and metabolism.
Energized: Reignite your inner spark and vitality.
Prioritize Self: Transform how you care for yourself, inside and out.
Age is just a number—it’s how unbreakable you feel that truly matters. I’m here to help you embrace your strength, build your confidence, and feel unstoppable at any age.
Ready to feel like the most incredible version of yourself?
Let's do this!
Jen
Esthetician/Functional Aging Specialist
Certified Personal Trainer & Nutritionist
P.S. Your best years start now. Are you in?
What Makes This Different:
My Promise to You
I'm not just your coach but your full-time ally in this transformation. Unlike programs that hand you a generic plan and wish you luck, I'm committed to being in your corner, 24/7.
This isn't about checking boxes. This is about understanding YOUR unique story.
Every text, every call, every strategy is a conversation—not a transaction. I don't just create a plan; I decode your body's specific language. Your metabolism, hormones, and lifestyle tell a story, and I'm here to listen and translate.
Want a coach who:
This isn't a program. This is a personalized wellness partnership where your success is my obsession.
Imagine feeling so understood and supported that transformation becomes your natural state. Where "getting healthy" feels less like work and more like coming home to yourself.
Why Most Plans Fail (and Yours Won't)
Here's the truth: What happens in your head is just as important as what happens on your plate or at the gym. That’s why I teach you to master the mindset shifts that keep you moving forward—without giving up the things you love.
Life happens—you'll handle it. Cravings hit—you'll stay in control. Celebrations pop up—you'll enjoy them without guilt. Setbacks? You'll bounce back stronger every time.
This isn't about sacrifice—it's about freedom. Freedom to live, enjoy, and thrive on your terms. You've got the strength—let's unlock it.
Hey there, beautiful women of the 1980s, 70s, 60s and beyond,
Can we talk? Really talk—woman to woman, decade to decade.
I see you. You're that incredible woman in her midlife (dare I say, crisis). Maybe you just turned 40, or you're pushing 60, and you've done everything "right" but still feel like something's missing. The quick-fix diets, the endless workouts, and the self-help podcasts have frustrated you more than helped you!
If you find yourself:
…and you feel like you’ve tried everything without seeing results.
You’re not alone, and whether you’re:
The answer isn’t doing more—it’s doing what works for you.
Endless workouts and stricter diets often lead to burnout, not results. What worked when you were younger might now be holding you back. It’s time for an approach that fits your body, energy, and goals—so you can finally see real progress.
This is your ultimate life upgrade.
I'm committed to supporting you through the most critical decades of your life, addressing everything from how you move and fuel your body to how you think, feel, and show up in the world.
Pssst… You'll also learn to keep it simple with “10 with Jen” and the STEP Framework!
You’ll discover how “10 with Jen” takes the overwhelm out of workouts, nutrition, and self-care so you can focus on feeling well, strong, unbreakable, and unstoppable. It’s not just a cute catchphrase—it’s your secret weapon for cutting through the noise and keeping things simple.
The STEP Framework (Strong, Toned, Energized, Prioritize Self):
This science-backed approach integrates fitness, nutrition, mindset, and self-care practices specifically tailored for women over 40. It’s designed to help you look and feel your best as you age—without overwhelming guesswork.
What You’ll Get with the Firm Over Forty "10 with Jen" Method:
Workouts that make you feel strong and, yes, even younger!
Nutrition that energizes you.
Mindset coaching that rewrites old stories.
Skincare that makes you glow.
Habits that transform how you age.
Take the First STEP toward a Better YOU!
Strong: Rebuild your physical power and confidence.
Tone: Reshape your body and metabolism.
Energized: Reignite your inner spark and vitality.
Prioritize Self: Transform how you care for yourself, inside and out.
Age is just a number—it’s how unbreakable you feel that truly matters. I’m here to help you embrace your strength, build your confidence, and feel unstoppable at any age.
Ready to feel like the most incredible version of yourself?
Let's do this!
Jen
Esthetician/Functional Aging Specialist
Certified Personal Trainer & Nutritionist
P.S. Your best years start now. Are you in?
What Makes This Different:
My Promise to You
I'm not just your coach but your full-time ally in this transformation. Unlike programs that hand you a generic plan and wish you luck, I'm committed to being in your corner, 24/7.
This isn't about checking boxes. This is about understanding YOUR unique story.
Every text, every call, every strategy is a conversation—not a transaction. I don't just create a plan; I decode your body's specific language. Your metabolism, hormones, and lifestyle tell a story, and I'm here to listen and translate.
Want a coach who:
This isn't a program. This is a personalized wellness partnership where your success is my obsession.
Imagine feeling so understood and supported that transformation becomes your natural state. Where "getting healthy" feels less like work and more like coming home to yourself.
Why Most Plans Fail (and Yours Won't)
Here's the truth: What happens in your head is just as important as what happens on your plate or at the gym. That’s why I teach you to master the mindset shifts that keep you moving forward—without giving up the things you love.
Life happens—you'll handle it. Cravings hit—you'll stay in control. Celebrations pop up—you'll enjoy them without guilt. Setbacks? You'll bounce back stronger every time.
This isn't about sacrifice—it's about freedom. Freedom to live, enjoy, and thrive on your terms. You've got the strength—let's unlock it.
Your Rebellion Against Ordinary Aging Starts Here
The Firm Over Forty Coaching Experience:
Transforming Your Health from the Inside Out
Ready to Rewrite Your Story?
The journey to your best self Begins Here... Healthier, stronger, and glowing inside and out!
What You’ll Get with the Firm Over Forty Method:
💬Weekly Live Coaching Calls: Real-time guidance and accountability to keep you on track. Get answers, personalized advice, and motivation to stay consistent. No worries if you can't make the calls; there will be recordings, too!
🍏Customized Nutrition Strategies: Flexible meal plans, time-saving meal and snack ideas, and personalized guidance tailored to your lifestyle and goals. Designed to be high in protein, fiber, and nutrient-rich foods to help you feel your healthiest and achieve radiant, glowing skin.
💪Quick & Efficient Workouts for Every Level: Tailored fitness routines that fit your schedule at home or in the gym. These workouts are designed to deliver results without taking hours out of your day.
✨Skincare Strategies to Glow at Any Age: A holistic approach to skincare that enhances your natural radiance while supporting your overall wellness. Discover the clarity you’ve been looking for—learn which ingredients and home treatments are best for YOU!
🌟Daily Support in Our Private Facebook Group: Direct access to me and my partner for daily support, encouragement, and accountability. Connect with a community of like-minded women who share your journey and are there to celebrate your wins and lift you up through challenges.
📚Lifetime Access to All Content and Updates: Stay ahead with lifetime access to all program materials and updates, ensuring you always have the latest tools and strategies at your fingertips.
❤️Our Love Your Results Guarantee:
We’re confident that the Firm Over Forty Method will help you look and feel better than ever. If you're unsatisfied after 30 days of fully participating, we’ll work with you one-on-one to adjust your plan. Your success and transformation are our top priorities.
This isn’t just another program—
It’s about reclaiming your confidence, energy, and edge.
You’ve tried other plans.
This one’s different.
Why?
Because it’s not just about showing up—
It’s about stepping up and claiming a healthy future!!
Are you ready to get to the next level, or will you stay stuck?
Because staying stuck? It’s costing you more than you realize...
⏳Confidence on Repeat: Every morning feels like déjà vu—same mirror, same disappointment, same "I'll fix it tomorrow." Newsflash: Tomorrow called, and it’s tired of waiting.
⚠️Your Body's SOS: Aches, exhaustion, and "just getting by" aren’t normal—they’re warnings. Ignore them, and you'll be RSVPing to more doctor visits than dinner parties.
⏰Your Time, Drained: How many hours have you spent Googling “quick fixes”? How many years have you wasted restarting diets that never stick? Time’s up.
👨👩👧👦Your People Feel It Too: When you’re dragging, snappy, or out of gas, your family and friends get what’s left of you—not the best of you. They deserve better, and so do you.
💸Your Wallet’s Silent Screams: Gym memberships you don’t use.
Products that don’t work. Diets that make you hangry but not healthy. Add it up—you’ve paid for frustration, not results.
💔Your Strength Is Fading Fast: Think losing muscle and energy is “just aging”? Nah, that’s neglect talking. Your body’s begging for a wake-up call, not a white flag.
😔The Letdown You Feel Daily: Deep down, you know it—you’re capable of much more. You can look in that mirror and feel damn good.
But staying stuck? That’s giving up on the version of you that deserves to shine. ✨✨✨
Instead, Here is what the Firm Over Forty Method Gives You:
🔥Workouts that don’t waste time—just burn fat and build strength.
🍴Nutrition that fits your life so you can eat, enjoy, and still slay your goals.
✨Skincare strategies that bring the glow without the gimmicks.
💪A mindset overhaul that crushes excuses and puts confidence on autopilot.
🌟A no-BS community that lifts you up when you’re down—and calls you out when you need it.
🔒Lifetime access to updates, so you never fall behind.
🚀No fluff, no filler—just a blueprint to own your strength, your body, and your confidence.
Here’s the Real Talk:
🚫Do nothing. Keep crossing your fingers that someday you’ll wake up magically feeling great. (Spoiler: You won’t.)
🤯DIY your way into a headache. Another round of trial-and-error diets, YouTube workouts, and random hacks? Sounds exhausting.
✅Finally, try what works. The Firm Over Forty Method doesn’t guess—it delivers. Because you’re so over-wasting time, energy, and confidence on “maybe this will work.”
Are you still reading this because you’re done with the excuses?
📅Book the call.
💥Change the game.
🔥Let’s go.
Your journey is personal,
and so is my approach.
I offer a 30-minute conversation to learn more about where you’re at and see how I can support you.
Not everyone is a perfect fit for the Firm Over Forty Method, and that’s okay. I'm looking for motivated women who are ready to show up for themselves, take action, and commit to real change.
If that sounds like you, let’s chat. It starts with a simple call to see if we’re the right match to help you crush your goals. No pressure—just a conversation to explore what’s possible.
Ready to take the first step?
CLIENT LOVE & PRAISE
“Jen isn’t just knowledgeable—she’s like your secret weapon. She always has the latest science-backed strategies to fine-tune my results, and I’m loving every minute of it!”
Jen C
“I can’t believe the difference in just a couple of weeks. For years, I was dragging with low energy and constant inflammation, and now I feel alive again!”
Gillian L
“Wow. Working with Jen flipped the script for me. She helped me see exactly what I needed to change—and it’s made all the difference.”
Rebecca C
“Being Vegan made it hard to figure out how to lose weight and tone up, but Jen nailed it. Her workouts and nutrition tips have been a total game-changer!”
Jean H
“My energy skyrocketed so quickly! And the workouts? They’re actually fun because Jen makes it simple—I was so over feeling lost and stuck.”
Cindy C
“This program is EVERYTHING. Jen’s positivity, motivation, and clear strategies keep me going. The mindset coaching has been a total reset, and I finally feel unstoppable!”
Beth M
CLIENT LOVE & PRAISE
“Jen isn’t just knowledgeable—she’s like your secret weapon. She always has the latest science-backed strategies to fine-tune my results, and I’m loving every minute of it!”
Jen C
“I can’t believe the difference in just a couple of weeks. For years, I was dragging with low energy and constant inflammation, and now I feel alive again!”
Gillian L
“Wow. Working with Jen flipped the script for me. She helped me see exactly what I needed to change—and it’s made all the difference.”
Rebecca C
“Being Vegan made it hard to figure out how to lose weight and tone up, but Jen nailed it. Her workouts and nutrition tips have been a total game-changer!”
Jean H
“My energy skyrocketed so quickly! And the workouts? They’re actually fun because Jen makes it simple—I was so over feeling lost and stuck.”
Cindy C
“This program is EVERYTHING. Jen’s positivity, motivation, and clear strategies keep me going. The mindset coaching has been a total reset, and I finally feel unstoppable!”
Beth M
Firm Over Forty
It isn't JUST about losing inches and smoothing wrinkles.
It’s about FEELING ALIVE AGAIN—
WAKING UP WITH ENERGY,
Looking in the MIRROR WITH PRIDE,
Knowing you’re INVESTING IN A STRONGER,
HEALTHIER FUTURE for yourself and your family.
Firm Over Forty
Is about TAKING TIME for your wellness
so you won't be forced to MAKE TIME for your illness.
It's about pushing through,
finding your power,
and improving your LIFE!